Capstone Agency

PRSSA nationally affiliated, student-run integrated communications firm comprised of top students at The University of Alabama.

Capstone Agency is an integrated communications agency focused on strategically and innovatively communicating for our clients. Capstone Agency strives to maintain excellent working relationships with current clients, while always pursuing growth in student membership and experience. We wouldn’t be where we are without our clients, and we can’t wait to see where they take us in the future.  

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Where we come from.

In 2001 Capstone Agency was established. In 2008, under the leadership of director Regina Pena and firm adviser Teri Henley, Capstone Agency developed a communication plan that required research, planning, implementation and evaluation of all client projects. This led to many successful programs, the agency’s first paying client ‘The Big Read’, and in the spring of 2010, Capstone Agency was approved as a student organization at The University of Alabama.               


Who we are.

Capstone Agency is structured into 4 departments that each perform a specific function of the communication process. Each department is led by a director and assistant directors who report directly to our firm director and assistant firm director. We believe that an integrated, collaborative approach is the key to success, and this structure helps us ensure that we can accomplish any objective our clients throw our way.