Alabama Gives Day is a day dedicated to increase awareness and funds for Alabama's nonprofit organizations. Capstone Agency worked to promote Alabama Gives Day on the University of Alabama campus. The agency increased awareness through the use of Twitter, Facebook, and news releases. Capstone Agency worked with The University of Alabama Greek community to offer one Panhellenic Point per $5 given by each sorority member. Alabama Gives Day raised $742, 835 with more than 8,000 unique donors statewide.