Capstone Agency partnered with Alabama Power in a 5-year plan to increase positive perception and community efforts awareness in the Tuscaloosa community.
After Year One, Capstone Agency provided Alabama Power with promotional videos and a broad overlook of research and insights. This overlook focused on Tuscaloosa as a whole. Year Two focuses on the University of Alabama campus community and the opportunity to inspire and invite innovation. The team plans to shift the perception of Alabama Power by conveying the company as an ally and highlighting its efforts especially at The University of Alabama. Capstone Agency’s ultimate goal is to create value for its stakeholders by establishing a presence of its community contributions on the University of Alabama campus through interaction with its students.