Arts ' Autism partnered with Capstone Agency to plan a full #GivingTuesday campaign, a first-time effort for the nonprofit. The CreateAthon team crafted a full social media plan for the initiative, as well as a comprehensive media kit to be delivered to outlets closer to November. The team also created a church contact list for potential outreach, and planned documents to be used for a potential mayoral proclamation. When the campaign was implemented in the following November, over $10K was donated online alone, and over $30K was donated in-person to the charity.