Before launching a capital campaign with the purpose of reinvigorating infrastructure and programming, Camp Fletcher was undergoing a branding overhaul as it transitioned into Fletcher Preserve. The CA team created Fletcher Preserve's brand identity based on the key message that Fletcher Preserve offers unique outdoor experiences to each and every member of the local community. We crafted the tagline "Rooted in Rich Legacy. Growing Together." and presented to the client a logo, style guide, online media analysis, folder jacket design, flyer template, business cards and letterheads.