The Higher Education Partnership of Alabama, or HEP, is an organization dedicated to raising awareness of the importance of higher education in improving the lives of Alabamians and headquartered in Montgomery. This advocacy group aims to organize, unite, and recruit advocates of higher education in order to make sure that government policies reflect the importance of higher education in Alabama.

The HEP team has created a social media strategy, website, and are currently creating a new visual identity system. We are working to involve each stronghold of higher education in Alabama in our mission to raise awareness of Alabama's need for higher education in various capacities, from receiving email blasts from university communication directors and planning tailgate marketing across the state during football season.