National anti-binge drinking campaign.
LessThanUThink, or LTUT, is an award-winning, student-generated campaign that addresses the national problem of college-aged binge drinking. The campaign uses humorous messages that highlight the negative social and physical consequences associated with the overconsumption of alcohol. Capstone Agency serves as the brand management team for LTUT and oversees implementations at different college campuses across the country. See LTUT.org for more information about bringing the campaign to your college campus.