I don’t know about you, but I was one of those people who came into college not quite knowing what I wanted to do for the rest of my life. So naturally, not truly understanding what it was, I declared my major to be public relations. I have spent the past two years investigating what it means to be in the world of PR and this is what I have found:
When you are sitting at home with your friends and a commercial comes on, they look at you and say, “Hey, you’re going to be making cool commercials like that, right?”
Then there are the friends who believe that as an adult, your sole purpose and career is going to consist of social media. They imagine you sitting at a desk on your phone all day coming up with clever captions for Facebook, Twitter and Instagram.
Whenever you find yourself at a family gathering, there will always be those family members who ask questions such as, “When am I going to see you on TV?” and, “Aren’t you going to be writing the newspaper?”
The truth of the matter is, although PR is commonly used interchangeably with advertising, journalism and broadcasting, it is something all it’s own. I remember the very first moment I ever got excited about public relations. I had just started my first internship at an up and coming coffee shop that was coming to Tuscaloosa. I was put in charge of running the Instagram account for the social media team. During meetings, I realized that there was so much more to this job than I ever would have imagined. We researched, brainstormed, planned and scheduled every move that was made.
After creating a graphic, writing the copy and posting my first official post, I found so much unexpected excitement in seeing how all of the moving parts came together and paid off. With the help of the social media campaign, this new business reached their financial goal which allowed them to officially begin the opening process.
Once I truly discovered what all PR has to offer, I fell in love with it.
I can spend my career writing speeches for political figures or handling the social media for a client. I can write press releases for a company or perform crisis management when an unexpected event occurs. The possibilities are endless.
The secret to loving public relations: Learn how to make it your own!
This blog post was written by Delaney Gilmer. She is in the public relations department in Capstone Agency.