Businesses rely on marketing to drive customers to their products and services. Social media marketing is one of the many subcategories that make up digital marketing. It is no longer just helpful for businesses and professionals to use social media, it is essential.
Social media marketing is exactly what it sounds like – using social media platforms to promote, market, advertise and push content. Whether you want to market a business or yourself, maintaining a successful social media presence is key.
While social media applications like Facebook and Twitter are great engagement platforms, they do not provide all the tools necessary to successfully grow and reach audiences. These four applications offer additional features to help companies fully utilize their social media outlets.
“A holistic friend management platform”
Used with: Twitter and Instagram
Best used to: Keep track of user data, such as number of follows and unfollows. Crowdfire also finds relevant users.
“The best way to drive traffic, increase fan engagement and save time on social media”
Used with: Twitter, Facebook, LinkedIn, Google+ and Pinterest
Best used to: Schedule content, post to all of your social networks, and create content
“Professional emails that bring customers to your door”
Used with: Email marketing
Best used to: Manage email-marketing campaigns by offering customizable templates,
scheduling emails and managing email list. Constant Contact also provides insights to who is opening, clicking and sharing emails.
“Let’s you do more with social media”
Used with: Twitter, Facebook, LinkedIn, Google+, Youtube, FourSquare and LinkedIn
Best used to: Strengthen social media presence
Hootsuite offers eight different tools. The three most useful are the engagement, publishing and analytics.
Engagement: Users are able to engage with people across all social media accounts through a single dashboard where users can “create custom, targeted streams to see the conversations relevant to you as they unfold.”
Publishing: Automates social media content by publishing to maintain consistent presence. You can find, manage and publish content, while protecting your brand and tailoring messages to the right audience.
Analytics: Measures the effectiveness of social media outreach and campaigns. With easy-to-read and easy-to-share insights, users receive information critical to tailoring their messages to reach specific audiences and understanding their overall impact.
Companies and professionals that want to take their social media impact to the next level should consider using a social media management tool.
This blog post was written by Amanda Perrucci. She is in the media relations department of Capstone Agency.