New LinkedIn App for College Students

Hi, my name is Amanda Perrucci, and I love LinkedIn.

Whether it is my nosiness or my slightly intense concern with how I am perceived on the Internet, I am borderline obsessed with LinkedIn.

LinkedIn is a social media platform to grow your professional network, but many college students struggle with expanding their professional connections because of the sheer fact that they aren’t professionals yet. However, according to recode.net, more than 40 million college users already have LinkedIn accounts; it’s the company’s fastest growing user demographic.

In an effort to connect with the increasing number of college-age users, LinkedIn released a new app on Monday, LinkedIn Students, that has the potential to perfect the way college students engage on the social media platform. LinkedIn Students is a resource for soon-to-be college graduates and helps them find jobs, read relevant articles and connect with alumni.

When users download the app, they can either sign in with their LinkedIn account or create a new account. You are then asked several brief questions about your major, college and preference areas. The main purpose of the app is for users to swipe through recommended articles, careers of alumni and job postings.

If users are interested in the “ideas” provided, they can favorite the recommended readings or job postings, which are then compiled into “My Stuff” located on the lower bar. “My Stuff ” includes jobs you have applied to, saved jobs, companies, people and locations for easy reference.

LinkedIn Students is available for iOS and Android with easy-to-use features and the potential to connect college students with the networks they need in order to be successful.

Less than one hour after downloading LinkedIn Students, I have favorited three job postings and two recommended readings. My LinkedIn obsession is no longer just borderline. It’s reached an all-time high and I could not be more excited.

This blog post was written by Amanda Perrucci. She is in the media relations department in Capstone Agency.