Capstone Agency Strategist Receives Most Promising Multicultural Student Award

Cassie Downey, UA senior and public relations major, is the perfect example of the phrase “you’ll never know until you try.”

Downey, along with being a full-time student, is an insights strategist on the EcoCAR 3 team at Capstone Agency and the social media manager for The Grit.  She is also involved in various campus organizations, such as PRSSA and Capstone Ad Fed. Having such a busy schedule, she was slightly apprehensive to add another thing to her plate when one of her teachers recommended her to apply for the Most Promising Multicultural Student Award.  

“It was a lengthy application that involved submitting six short essay questions, creative pieces, examples of social media, coming up with a slogan and hashtag for your personal brand and a letter of recommendation from an AdFed advisor,” Downey said. “I really did not expect to win.”

Despite receiving an accidental rejection letter at first, Downey received a call the next day letting her know she had been chosen along with 30 other graduating seniors from across the United States to receive the award.

The Most Promising Multicultural Student Award is an award given by the American Advertising Federation to students who promote diversity in their university. The top 30 applicants receive a full expense paid trip to New York where they are given a packed, four-day schedule of networking with top advertising companies, workshops, professional development seminars, industry immersion, interviews and a Broadway show. The week is concluded with an award ceremony where the 30 students have an opportunity to get on stage and pitch themselves to top executives using the slogan and hashtag they applied with.

Although this year’s event schedule has not yet been released, previous winners got the chance to meet with executives from Omnicom Group, Google, Wieden and Kennedy, Turner, Publicis Group and many more.

Downey said she is most looking forward to getting the chance to network with executives from such prestigious companies, as well as the industry immersion part of the week. Being a senior graduating in May, she is also looking forward to getting the chance to interview and pitch herself to some of her dream companies.

After graduation, Downey hopes to work for a international public relations agency that specializes in digital and strategic communication. Her dream job would be working for a company where she can utilize her Spanish minor and pursue her passion for digital communications she developed through Capstone Agency.

This feature story was written by Jenni Penix. She is in the public relations department of Capstone Agency

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