The Plank Center
The Plank Center for Leadership in Public Relations is an international resource for supporting leadership in the public relations industry. The Center seeks to help students, educators and practitioners act as ethical public relations leaders and advance their careers. Through research, collaboration, sponsorships and fellowships, The Plank Center promotes knowledge of the industry and develops outstanding role models.
Capstone Agency works with The Plank Center to reach all three target audiences, striving to increase awareness of and interaction with the Center. Through this partnership, Capstone Agency has implemented Betsy Day, the annual celebration of Betsy Plank's life and legacy, on a national scale. Most recently, the team planned and implemented the year-long 10th Anniversary campaign, creating and promoting over 100 infographic-style lists of tips that pertain to all facets of the public relations industry. Capstone Agency has also helped with creating materials and promotions for several other programs, including the John Koten Distinguished Lecture Series, the Milestones in Mentoring Gala and the Living Legends Panel. The team focuses its efforts heavily in creative design, media relations and digital content creation.