The Quality Enhancement Plan (QEP): Learning in Action is a five-year plan to increase awareness of experiential learning opportunities on campus. This plan is part of the university’s accreditation (what gives our degrees value) and the theme “experiential learning” was chosen by UA administration and the department of institutional research and effectiveness. The QEP targets students and faculty/professional staff. Capstone Agency’s goal is to raise faculty awareness of and engagement with the QEP so they provide more high-quality experiential learning courses for students and participate in workshops/seminars to certify those courses. Secondly, Capstone Agency is promoting the QEP to students, so they will be more aware of what experiential learning opportunities are and how these opportunities can benefit them in the future.

Already, Capstone Agency has developed a communications plan, promoted workshops/seminars through promotional materials and media relations, promoted the QEP over social media, and updated the QEP website. We have loved working with the QEP so far, and we are excited about implementing additional strategies and tactics to raise campus awareness of experiential learning.