The SunTrust campaign gave Capstone Agency a challenge it had never taken on before. The team helped the client run a student brand ambassador program on a variety of campuses selected by SunTrust. The agency developed applications and other requirements, such as a point system, in order for other schools to get involved and to select ambassadors. The selected ambassadors then ran tabling events on assigned game days and promote SunTrust on social media. Business/Marketing and Communications students on other campuses serve as ambassadors.