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The LessThanUThink (LTUT) (2012) campaign is the Capstone Agency's largest ongoing project. In 2010, the agency received $75,000 from The Century Council to run an anti-binge drinking campaign on The University of Alabama's campus. SInce 2010, LTUT has expanded the campaign statewide and has accumulated more than $124,000 in publicity.
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The Student Government Association at The University of Alabama is the newest account for Capstone Agency. Capstone's designers are involved in every aspect of SGA's designs and promoted materials, from logos to fliers to posters. This is the first time SGA has outsourced their design work and Capstone Agency is honored to fill the need. |
Previous Clients
The Big Read, an initiative of the National Endowment for the Arts, awarded Alabama Public Libraries a $120,000 grant to encourage residents of Alabama to read Mark Twain's The Adventures of Tom Sawyer between the months of January and April 2010. Alabama Public Libraries contacted Capstone Agency to provide the public relations expertise needed for the campaign. Nineteen students comprised the Big Read Team and worked for nine months to research, design, and implement the three-month statewide campaign. At the campaign's completion it has garnered more than $225,000 in publicity value statewide in addition to a strong online presence at www.alabamareads.org.
Midtown Village, a local Tuscaloosa shopping center, approached Capstone Agency in 2008 about doing a rebranding program. Firm members created promotional material and set up a successful advertising campaign. In 2009, Capstone Agency helped Midtown Village plan and promote its Fall Festival.
Alabama Gives Day is a day dedicated to increase awareness and funds for Alabama's nonprofit organizations. Capstone Agency worked to promote Alabama Gives Day on the University of Alabama campus. The agency increased awareness through the use of Twitter, Facebook, and news releases. Capstone Agency worked with the UA Greek community to offer one Panhellenic Point per $5 given by each sorority member. Alabama Gives Day raised $742, 835 with more than 8,000 unique donors statewide. Due to overwhelming success, Capstone Agency hopes to expand this campaign in the coming years.
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The Prescription Drug Abuse (2010) campaign works with the University of Alabama's Student Health Center for the development and execution of a campaign to target the misuse of pharmaceutical medication, especially as study aids during exam week.
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University of Alabama's Women's Tennis Team (2009) - Capstone Agency promoted the final match against Auburn University of Saturday, April 18, 2009. Two students worked on this campaign.
The Mocha Club (2010) - The agency helped the Mocha Club recruit 82 members who made a $7 per month pledge. A team of five students worked on this campaign.
The Crosswalk Campaign (2009-2010) - The Department of Health Promotion and Wellness approached Capstone Agency with the task of educating students about the proper and safe use of crosswalks, bike lanes, and traffic laws. The Campus Security and Safety Committee charged Capstone Agency with developing a campaign that informs students of the importance of properly and safely using crosswalks and bike lanes and ultimately change students' behavior. This campaign has been delayed in the legal department, but the agency has not given up hope of executing the campaign. A team of five students worked on this campaign.
The Black Warrior River Rowing Club (2010) - The Black Warrior River Rowing Club contacted Capstone Agency because it wanted to hold a fundraiser in Tuscaloosa. Capstone Agency planned a fundraiser, but due to the April 27, 2011, tornado that hit the Tuscaloosa area, the fundraiser was never executed. A team of three students worked on this project.
