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Capstone Agency is working with Alabama Power Company on a five-year partnership that is striving to enhance the perception of Alabama Power in the greater Tuscaloosa area. Most recently, Capstone Agency partnered with the WVUA 23 to implement one portion of an awareness campaign focused on the Power of People.
The Alabama Association of Nonprofits is the state of Alabama’s only organization that exists solely to serve the growing nonprofit sector in Alabama. It serves the state’s existing and emerging nonprofit organizations through offering professional development courses, advocacy events, online job postings, speaking engagements and the annual Nonprofit Summit (The Reach Summit.) Capstone Agency will be responsible for all promotional materials for AAN’s 2015 Reach Summit, including physical materials to be sent out, online material for social media/email and media buzz ahead of the conference. |
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The Plank Center is an international resource for leadership in public relations. The Center seeks to help students, educators and practitioners act as ethical public relations leaders and advance their careers. Through research, collaboration, sponsorships and fellowships, the Plank Center promotes knowledge of the industry and develops outstanding role models. Capstone Agency works with the Plank Center to reach all three target audiences in increasing awareness of and interaction with the Center. Through this partnership, Capstone Agency has implemented Betsy Day, the Plank Center's 10th Anniversary campaign and several smaller promotional efforts.
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The "Learning in Action" campaign is an awareness campaign targeted toward students, faculty and employers. The goal of this campaign is to make these key publics aware of the importance of experiential learning and its opportunities on campus.
The University of Alabama's Quality Enhancement Plan focuses on improving undergraduate students’ real-world problem solving skills and their ability to connect academic knowledge to real-world contexts through high quality Experiential Learning Opportunities (ELOs) in every college. |
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The LessThanUThink (LTUT) campaign is the Capstone Agency's largest ongoing project. In 2010, the agency received $75,000 from the Foundation for Advancing Alcohol Responsibility to run an anti-binge drinking campaign on The University of Alabama's campus. Since 2010, LTUT has expanded nationwide and accumulated more than $124,000 in publicity.
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The EcoCAR 3 campaign is the latest competition created by U.S. Department of Energy. Every year the U.S. Department of Energy hosts their automotive competition, known as the Advanced Vehicle Technology Competition series, which includes 16 different participating universities. EcoCAR 3 is a four-year competition. The objective is to "redesign a Chevrolet Camaro to reduce its environmental impact while maintaining the muscle and performance expected from this iconic American car.” This year, The University of Alabama is competing for the first time. Students from the College of Engineering, College of Commerce and Business Administration and the College of Communication and Information Sciences all make up The University of Alabama's EcoCAR 3 team.
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Previous Clients
The Alabama Board of Physical Therapy is a state licensing and regulatory organization. Capstone Agency is working with the board to create a new website with a new design and more in-depth view of the board. Firm members are also working towards increasing awareness of the board through the new website and social media plans for the future. In the spring, firm member conducted a successful research plan and created a new brochure.
Friends of Carl Elliot
Over the course of the next few months, Capstone Agency will be implementing an initiative to remember the legacy of Alabama native and U.S. House of Representative Carl Elliott. The effort, lead by his "friends", will utilize strategies and tactics to celebrate what would have been his upcoming 100th birthday in December. The initiative includes using a website, a Facebook page and media outreach to generate awareness of his legacy, which will hopefully inspire voluntary fundraising.
Tuscaloosa City Schools
Tuscaloosa City Schools has partnered with Capstone Agency to help raise awareness of bullying in the Tuscaloosa community. Originally the 2013 UA Bateman Team client, TCS has continued its relationship with UA through the Capstone Agency. Together, TCS and the Capstone Agency will stand strong against bullying in the Tuscaloosa community.
The Student Government Association at The University of Alabama is partnering with Capstone Agency for the second year in a row. Capstone's designers are involved in every aspect of SGA's designs and promoted materials, from logos to fliers and posters.
The Big Read, an initiative of the National Endowment for the Arts, awarded Alabama Public Libraries a $120,000 grant to encourage residents of Alabama to read Mark Twain's The Adventures of Tom Sawyer between the months of January and April 2010. Alabama Public Libraries contacted Capstone Agency to provide the public relations expertise needed for the campaign. Nineteen students comprised the Big Read Team and worked for nine months to research, design, and implement the three-month statewide campaign. At the campaign's completion it has garnered more than $225,000 in publicity value statewide in addition to a strong online presence at
www.alabamareads.org.
www.alabamareads.org.
Midtown Village, a local Tuscaloosa shopping center, approached Capstone Agency in 2008 about doing a rebranding program. Firm members created promotional material and set up a successful advertising campaign. In 2009, Capstone Agency helped Midtown Village plan and promote its Fall Festival.
Alabama Gives Day is a day dedicated to increase awareness and funds for Alabama's nonprofit organizations. Capstone Agency worked to promote Alabama Gives Day on the University of Alabama campus. The agency increased awareness through the use of Twitter, Facebook, and news releases. Capstone Agency worked with the UA Greek community to offer one Panhellenic Point per $5 given by each sorority member. Alabama Gives Day raised $742, 835 with more than 8,000 unique donors statewide. Due to overwhelming success, Capstone Agency hopes to expand this campaign in the coming years.
University of Alabama's Women's Tennis Team (2009) - Capstone Agency promoted the final match against Auburn University of Saturday, April 18, 2009. Two students worked on this campaign.
The Mocha Club (2010) - The agency helped the Mocha Club recruit 82 members who made a $7 per month pledge. A team of five students worked on this campaign.
The Crosswalk Campaign (2009-2010) - The Department of Health Promotion and Wellness approached Capstone Agency with the task of educating students about the proper and safe use of crosswalks, bike lanes, and traffic laws. The Campus Security and Safety Committee charged Capstone Agency with developing a campaign that informs students of the importance of properly and safely using crosswalks and bike lanes and ultimately change students' behavior. This campaign has been delayed in the legal department, but the agency has not given up hope of executing the campaign. A team of five students worked on this campaign.
The Black Warrior River Rowing Club (2010) - The Black Warrior River Rowing Club contacted Capstone Agency because it wanted to hold a fundraiser in Tuscaloosa. Capstone Agency planned a fundraiser, but due to the April 27, 2011, tornado that hit the Tuscaloosa area, the fundraiser was never executed. A team of three students worked on this project.